Armstrong Creative Logo
The logo for Armstrong Creative Consulting has had many incarnations, but they each served their purpose at the time. As the client evolved, so did the company, achieving a broader scope, bigger clients and more prestige. the logo needed a drastic jump in impact to stay ahead of the client’s expectation. Hence, a new makeover was undertaken.
The original logo at the time of the original makeover was more geometric than visual. The initials were good but unclear to some of the clients. Ms. Armstrong wanted more out of it.
The words that came up consistently were original, unique and pop. Here’s the result from the 1st wave.
The idea was to go with a round card. The pop she wanted was a card that would be difficult to throw away once the info went into a smart phone. The card needed to symbolized unconventional thinking and a bold approach to 21st design theory. These variations made the final selections. The chosen one was this one:
As with most ideas, they sometimes wear off as quickly as the wear in. This solution was no exception. The logo conjured up thoughts of healing or holistic treatment. The logo just didn’t say corporate. We salvaged the idea of the circular card, but this time we used the K.I.S.S. approach. The “A” was the primary concern. the idea was to work in gestures, not with a full visual. Just a hint of design and not an ounce more. This is the result:
The contrast of a triangle letter bleeding off a round card was intriguing to the client, and the subtle “c” to the right was all that we used to hint the rest of the company’s name. Once again, the important data was on the back, and the front’s sunshine orange stood out like a celebrity badge. The card has become a collector’s item for everybody whose received one. Achieving the approval of a pleased client, we took the next steps to complete the stationery.
This concept is currently being expanded into a round brochure, and a website with the same round theme using dynamic CSS content. Stay tuned to see those results in this same post.