The Entire Side of Advertising
Young & Rubicam Sao Paulo cleverly communicates the LG Home Theater’s 3D sound idea by showing you the ‘other side’ of well-known movie posters. Posters for films including ‘Kill Bill,’ ‘Pretty Woman’ and ‘Forrest Gump’ are shown from the back, with the titles inverted. Very cool way of showcasing the potential of dimensional television. This ad series works as long as the movies are well known with visually memorable imagery.
Home theater 3D sound LG.
Every side of the sound.
Advertising Agency: Y&R Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Santanna, Jorge Iervolino
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planner: Fernanda Flandoli, João Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Pablo Vidal
To learn more about the Young & Rubicam agency and their work, click HERE.