The Entire Side of Advertising

posted on April 29th 2012 in Observations & Tech Newz with 0 Comments


Young & Rubicam Sao Paulo cleverly communicates the LG Home Theater’s 3D sound idea by showing you the ‘other side’ of well-known movie posters. Posters for films including ‘Kill Bill,’ ‘Pretty Woman’ and ‘Forrest Gump’ are shown from the back, with the titles inverted. Very cool way of showcasing the potential of dimensional television. This ad series works as long as the movies are well known with visually memorable imagery.

Ad Copy:

Home theater 3D sound LG.
Every side of the sound.

Full Credits

Advertising Agency: Y&R Sao Paulo, Brazil

Chief Creative Officer: Rui Branquinho

Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Santanna, Jorge Iervolino

Art Director: Guilherme Rácz

Copywriter: Lucas Casão

Photographer: Lúcio Cunha

Art Buyer: Monica Beretta

Print Agency Producers: Elaine Carvalho, Flavio Zamboni

Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen

Planner: Fernanda Flandoli, João Gabriel, Rafael Rossi

Media team: Gustavo Gaion, Gabriela Ben David

Client approval: Pablo Vidal


To learn more about the Young & Rubicam agency and their work, click HERE.

Web/Graphic instructor & designer, illustrator & recovering fontaholic.

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