Xplosion Fitness Logo Design

posted on March 18th 2012 in My Work & Slider with 0 Comments

How I solved the visual ID challenge of a client that I never met or spoke to personally. This job was brought to me through Armstrong Creative Consulting. The client was looking for a graphic solution to his business name that communicated high impact exercise and robust techniques. He already had the name, but was looking for a visual to support it.

After a brief review, the client emailed back his happiness with the “O” being a cartoon bomb ball. I proceeded from there. Step two was to nail down the color, which he was also unsure of.

The client also expressed having the word “fitness” incorporated into the name, to separate the visual from a fireworks store image

After a lengthy review, The client settled on a three-color solution of Red Black and Yellow. The sparked fuse added a touch of urgency to the company signifying that the workout is intense and focused on results.

The two requested visual IDs were a business card, and a promotional postcard. The results are shown below.

Here’s some of the client’s feedback on his design:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras faucibus aliquam libero, vel sodales mauris auctor ut. Nulla sagittis massa consectetur mauris gravida in mollis justo lobortis. Praesent elit velit, pharetra in ultricies ac, molestie et nibh. Donec fringilla felis leo, vulputate elementum velit. Do your layouts deserve better than Lorem Ipsum? Praesent ut turpis odio, a cursus neque. Nulla vel sapien sit amet libero tincidunt rhoncus. Duis tincidunt rutrum tortor, vitae feugiat tellus sodales eget.Cras non nisl vel neque egestas euismod. Quisque consequat dapibus consectetur. Maecenas lacus lectus, tincidunt vitae tristique eu, euismod in quam. Praesent euismod suscipit dui, eu ultrices sapien cursus in. Ut in leo ut elit congue mattis. Quisque sagittis, nibh quis scelerisque dictum, eros diam tincidunt urna, id varius lorem libero quis lorem. In cursus justo nec enim convallis et aliquet mi accumsan. Aliquam ultrices blandit lacus, sed dictum felis rhoncus lacinia. Integer vel nunc in ante condimentum mollis eu non nisl. Quisque blandit aliquam ligula, ac ultrices urna auctor in. Vestibulum laoreet, lorem in sodales rhoncus, massa metus mattis odio, sed volutpat massa nibh eget mi.

Web/Graphic instructor & designer, illustrator & recovering fontaholic.

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